Research: Best Practices for Email Campaigns

EROI has done a survey on best practices in email campaign marketing and has come out with some interesting results. Here is a brief summary of best practices done by email marketeers


Things tested:

• 85.2% test subject lines.
• 54.8% test calls to action.
• 50.9% test designs.
• 49.1% test copy.
• 41.7% test offers.
• 36% test timing of campaigns. 

Time of the Day:

37.9% of marketers who are testing timing are testing time of day; among them:

• 49.4% find sending midday (10 AM - 2 PM) to be best.
• 31.5% find start of the business day (6 AM - 10 AM) to be best. 

Day of week: Tuesday ranks as the most successful day for emails, followed closely by Wednesday.

 Frequency: 34.9% of marketers who test timing are testing frequency; among them:

• 33.3% send weekly, 28.21% send bi-monthly, 28.21% send as necessary (no set frequency).
• The rest are divided roughly equally among sending quarterly, daily, more than once a week, and monthly.

Goggle top 1000 Sites in the world

 Google owned Doubleclick has released a list of top 1000 sites in the world Facebook and Yahoo lead the list with 540 million and 490 million visitors respectively.The largest Indian site in this list is Rediff at 234 with 12 million Unique visitors per month. Interesting google has kept its own sites Gmail, Youtube etc out of the list. This is part of promotion of google ad planner which is the source for the list. Here are the top 10