IMPORTANT MARKETING STRATEGY QUESTIONS

What is Generic startegy

• communication strategies differentiates success and faliure of a good prodict of a company. As a product manager one of the following categories. Washing machine. Credit card. Toothpaste.

solution:Define comm. strategy disuss fourth p ie. promotion than promotion strategy.
Give examples of failure of product and success of product. importance of advetisising. cad

• Value chain and supply chain are complementiing each other to enhsnce customer relationship management. Discuss with examples of LG, MAHINDRA TRACTOR, DABUR.
• Managing product portfolio expertly is important for the firm in todays competitive era. If you agree expalin how HUL and P&G apply product mix strategies to increase profitability
• Expail with examples leaders strategy & niche strategy with special examples to care industry in India

http://www.quickmba.com/strategy/porter.shtml

• Expalin the concept of value chain in different stages of PLC with examples.
• Price is a scarce resourse which a consumer exchanges firi packets of utility.
• state the objectives of pricing. Discuss variious pricing strategy with PLC & BCG matrix
• BCG model has become an integral part of business strategy for investment, franchising, market entry, joint venture for any part of the world
• Factors influencing pricing.Cost based pricing and Demand based pricing