According to the American Marketing Association, a Brand is a name, term, sign, symbol or any other feature that identifies one seller’s good or service from those of other sellers. The word ‘brand’ comes from the Norwegian brandr meaning to burn, as in branding cattle.
A product is something created by labour that can be marketed or sold as a commodity. A brand is created when you take that product and give it special meaning through names, logos or any form of identifi cation that separates one seller’s goods or services from their competition.
Why do we create brands? Quite simply, we create them because brands are worth more money than products.
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