Top 6 Social Media Marketing Goals

To begin an effective social media marketing campaign, you need to set some achievable goals.  And you have to know what you’re aiming for in order to know if you’re hitting the mark, right?  So, here’s some common goals for social media marketing:

1. Increased Brand Awareness.  Creating brand awareness is one of the most common social media goals and an important step in marketing a new product or service.  Social media can be used to spread the word about your new product or service offering, and improve public perception of your brand.
2. Reputation Management.  Ensure that your brand is not being bashed, but in the most favorable light as possible.  One negative review or comment could be enough to be disqualified from an opportunity.  
3. Engagement.  Creating a dialog between you and your audience that is engaging while staying top of mind is key.  
4. Improved Search Engine Rankings.  Social media can improve your natural search engine ranking building brand awareness and support multiple brand exposures.
5. Increased Relevant Visitor Traffic.  Engaged visitors that are familiar with or know your brand are generally more valuable that those that are not. 
6. Improved online conversion performance.  Whether your website conversion is defined as a lead, transaction or new account, social media can contribute to improved conversion performance.

Digital Marketing by two big brands.

Big names, branded merchandise, action figures and A-listers spread across TV, print, and perhaps even the drive-through window at a local fast food restaurant.

But what about online? Below are two brands that implemented targeted and integrated digital strategies, using social media, mobile advertising, search engine marketing and online video.

TOY STORY 3 Promotion. To launch the third installment of their successful Toy Story franchise, Pixar used a combination of online channels to encourage viral sharing and ultimately produce big numbers at the box office. They utilized promoted trending topics on Twitter.com/Disney Pixar and Google video ads featuring the movie trailer which linked to the movie’s facebook page. Customers were also invited to purchase tickets directly through custom applications on mobile and social media platforms.

OLD SPICE Commercial. A non-traditional summer blockbuster has been the re-emergence of Old Spice and the “Old Spice Guy”, Isaiah Mustafa. This campaign illustrates the perfect mix of humor and seasonal messaging in a targeted online video experiment, resulting in tremendous viral awareness. Old Spice capitalized on the campaign’s popularity by filming real time video responses to questions and comments posted on facebook, YouTube and Twitter.

 Blockbuster Marketing Lessons You Can Apply Today:

   1. Make it easy to view and share your content online.Pixar’s multichannel approach placed movie trailers within search ads on Google, promoted tweets, and facebook creating a large footprint reaching their target audience in relevant places online. Old Spice utilized YouTube as their video platform to leverage the many sharing options and widespread familiarity of the site to make it easy for viewers to share each video.
   2. Have a call-to-action. Pixar’s ticketing facebook application was the perfect opportunity to test whether facebook users would engage in purchase behavior when prompted and presented with a unique and well-executed call-to-action. Old Spice’s call-to-action invited consumers to submit questions to the “Old Spice Guy” via twitter resulting in recorded responses being published via YouTube, fueling further sharing and brand engagement.
   3. Match your message to the online medium. Old Spice considered the benefits that social networking provided and capitalized on them to engage customers and create brand loyalty in a whole new way. Their online content, messaging, and calls-to-action were unique and effective; while avoiding the common mistake of simply re-purposing tradtionial creative.

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I don’t think I am an actress.

I don’t think I am an actress. I think I’ve created a brand and a business.
Pamela Anderson.

Brands worth more money than Products

According to the American Marketing Association, a Brand is a name, term, sign, symbol or any other feature that identifies one seller’s good or service from those of other sellers. The word ‘brand’ comes from the Norwegian brandr meaning to burn, as in branding cattle.

                A product is something created by labour that can be marketed or sold as a commodity. A brand is created when you take that product and give it special meaning through names, logos or any form of identifi cation that separates one seller’s goods or services from their competition.
               Why do we create brands? Quite simply, we create them because brands are worth more money than products.

Role of Opinion leaders in making a Brand successful

A society will always have opinion leaders who are generally the fi rst to try new products, help set trends and be very valuable to brands trying to get established. Opinion leaders are often show-business idols, politicians
or sports stars. When Michael Jordan started wearing Nike, everyone started wearing Nike. 

                When Red Bull was fi rst introduced in the US, Red Bull refrigerators were taken to movie shoots and given away free to cast and crew for years before the fi rst consumer got the opportunity to have the energy drink. Once a generation of movie stars had adopted the beverage, there was no stopping Red Bull, the number one energy drink in America. 

              At the moment, the weight opinion leaders carry appears to be diminishing in the US (but certainly not disappearing). Consider fashion. What is in style today? The answer, probably for the fi rst time in history, is everything. Everything is in style right now. Whatever you want to wear is in style. Why? Because teens of today don’t feel the same overwhelming need to mimic others outside their peer group as they have in the past. Armed with YouTube and a host of ways to become famous themselves, these teens are confi dent enough in themselves to make their own rules and one of those rules is to not be manipulated by marketers or celebrities.