- Run a nationwide ad campaign without testing it.
- Be less than IOO% truthfull with customers.
- Refie to fix a customer problem because of store policy.
- Pull an ad campaign while it still producing.
- Ignore customer mail and phone calls.
- Focus on only mass media.
- Spend a dollar without having a marketing plan.
- Hesitate when asked to describe her marketing position in two sentences.
- Be afraid to fail
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