Email Marketing Campaign Tips and Ideas for June

Email Marketing Campaign Tips and Ideas for June

Here it is, the original Email Marketing Idea Calendar for June. We’ve had some copycats recently, but no fear, you are in the right place.

 

“Summertime, the livin’s easy.”
- George Gershwin

Summer has arrived, finally. And what do we know about Summer, anyway?  People still go to work, kids are home, college students are either working or traveling or back at school. Those who have nothing to do…are looking for something to do, something to buy, or something to talk about. That’s where you come in, Email Marketer!
Below is a list of holidays, wacky holidays, and pop culture events in June with specific ideas you can utilize to develop timely and relevant email marketing campaigns this month.
Friday, June 4th – National Cheese Day
What dish isn’t better with Cheese? This 4000 year old dish deserves to be celebrated with it’s own holiday. If you are in the food service business, how about a Cheese Day promotion – anything with Cheese is 20% off? Or, can you get “cheesy” with our subject lines and/or creative. Cheese it up, it’s Cheese Day!
Sunday, June 6th – National Yo-Yo Day
I’m issuing a challenge to the designer who can create an email marketing-friendly animated .gif that resembles the flight of the yo-yo. Bonus points for walk the dog.
Thursday, June 10th – Game 4, NBA Finals
Either this is the game that will clinch a sweep of the NBA finals for the Celtics or Lakers, or it will be a pivotal game in extending the series. Either way, people will need a place to watch, things to eat and drink, and somewhere to celebrate victory. Why not with you? FYI – sports fans are obsessive mobile users, timing is everything on gameday – they’ll get your message.
Friday, June 11th – Jaques Cousteau’s 100th Birthday
In honor of the deep sea pioneer, how about asking your subscribers to take action and help out the wildlife impacted by the catastrophic BP Oil Spill in the Gulf of Mexico? The National Wildlife Federation has a great list of things you can do to help. The situation is getting worse by the day, here is chance to use your reach for a good cause, even if it’s just a banner ad or recovery module call-out.
Friday, June 11th – 2010 FIFA World Cup
I’m not a big soccer fan, but I hear this is a big deal. Got any ideas? (comments please!)
Saturday, June 12th – Magic Day
The creative pallet is loaded here. I’m thinking an animated .gif.  Magic wand hitting your product?  Rabbit out of a top hat?  Now you see it, now you don’t? Know a good magic trick? Pass it on to your subscribers.
Sunday, June 13th – True Blood Season 3 Premiere on HBO
True Blood is the most popular show on HBO since The Sopranos, and you can bet a lot of people out there have this night marked on their calendars. How can your products/services enhance their experience? Promotions between Thursday and Sunday am would be fun – All red products 10% off?
Monday, June 14th – Flag Day
“I feel like letting my freak flag fly.” – David Crosby in his song Almost Cut My Hair. I feel like there are 2 ways to go with this: Patriotism or Wackiness. If you go wacky, promote those wild & crazy products! I would advise staying away from any idea that includes flames, fire, or burning.
Tuesday, June 15th: Power of a Smile Day
If Dairy Queen doesn’t hop on this one, I would be shocked. Here is an idea for you – happy customer photography. Any photos of smiling customers? If not, a photo of your smiling staff? Ask for some photos ahead of time on your Facebook page, them use them in the email.
Friday, June 18th: National Splurge Day
Your most expensive, frivalous, or most profitable product just got it’s own holiday. These are the days that 1 or 2 conversions are high five-worthy. Just make sure to sell it! No facebook links or paragraphs of scary copy, just headlines and awesome imagery.
Sunday, June 20th – Father’s Day
My biggest complaint with father’s day is the one product fits all solution. How do you know what my Dad is like? Maybe he doesn’t like ties or grills, but loves random things like decorative saddles to put in his new “western room” (true story). So, why don’t you creative 4 typcial Dad personas (like Sports Dad, Techie Dad, Professor Dad, and Fun Dad, etc..) feature all of them in your email with stock photography examples that match the persona, then drive them to customized landing pages with products specific to that type of Dad. It will work better than a one idea fits all email.
Wednesday, June 23rd – Soap Opera Day
Like sands through the hour glass… How about re-imagining your newsletter as a telenovela? Soap opera episodes typically end on some sort of cliffhanger. A curious call-to-action or a setup for your next campaign could work.  Also, soap opera fans are predominantly female, so a little gender segmentation could be fun.
Thursday, June 24th – St. Jean-Baptiste Day
St. Jean-Baptiste Day is the National Holiday of Quebec, celebrated as a festival of French Canadian culture in a similar manner to our 4th of July. Do you have any subscribers from Quebec? Even if you send a 25% off coupon to 42 subscribers, it would be worth it and strengthen your digital relationship.
Monday, June 28th – Paul Bunyan Day
Instead of celebrating Paul Bunyan’s ability to cut down trees, how about asking your subscribers to plant a tree. Maybe you even send them instructions?
Tuesday, June 29th – Camera Day
(Full disclosure: I’ve broken every camera in our house in 2010). We don’t want the camera because it has 4x zoom or a touch screen, we want to be better photographers. Focus on the results, not the tool.
Wednesday, June 30th – Meteor Day
Meteors are cool, right? How about a time-based Meteor Day “shooting star” sale that rocks, like 50% off for 1 hour? The imaginary is rad and you can reward those quick to read subscribers. What if they miss the sale? You can bet they will open that next email faster!
Did I leave something out? Let us know in a comment below. All ideas welcome!